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Showing posts with the label Hotel Loyalty Programs

Hotels Pursue the Female Business Traveler

Women are traveling more than ever and we're not talking about Thelma and Louise road trips.

Business not pleasure is getting women to pack their bags and travel to distant cities.  Web sites like Traveling MomThe Woman Road Warrior and Blue Suit Mom address a group seeking to balance work and family while being on the road.

Hotels recognize the trend. Wyndham Hotels & Resorts reports that 35 percent of their business clients are women.

Trisha Clayton at the Mandarin Oriental notes that the mix at their San Francisco property is even higher, with women accounting for 40% of their business travelers.  Their just launched "Perfect Pair" program offers a two-room combo where a woman can have a separate bedroom and office space or, if the kids have joined her on the trip, a second bedroom. Their bath butler service, featuring bath salts, creams, hot oils and body washes, offers "Romance in the Clouds" and "Escape to the Pacific," necessary indulge…

Accor Combines Its Loyalty Programs and the Traveler Comes Out Ahead

Recently Accor redesigned its loyalty program to differentiate itself from its competitors,. Each of its branded hotels had its own program. Spanning so many levels of hotel service--luxury (Sofitel), upscale (Pullman MGallery), midscale (Novotel, Mercure, Suitehotel), and economy (Ibis, All Seasons, Motel6)-- Accor wanted a more focused approach, so all the individual programs were consolidated into their new A/Club.

Like other hotel loyalty programs, every time you stay in an Accor property, you earn points. The more nights you stay, the more points you accumulate, the more free nights you earn. In that, Accor is similar to the award programs offered by its competitors, InterContinental, Starwood, Hilton, and Marriott.

What's different about A/Club is Accor uses its loyalty program to encourage their customers to spend as much time as possible inside their properties. If you belong to A/Club and stay at the Sofitel Paris Le Faubourg , for example, you earn points for every…